Sounders FC formalize fan loyalty program

RENTON, Wash. - (press release) Seattle Sounders FC announced today information on the MatchPass program which features food and beverage discounts on match day from the time gates open until 30 minutes before first kick in partnership with the new concessionaire, Delaware North Sportservice. Those discounts will include a pre-match meal for just $10, domestic beers for $5 and craft pints for $6. More specifics will be communicated to MatchPass holders next week.

Similar to the size of a credit card, MatchPass stores all 17 regular season match tickets and provides the holder the convenience to print, forward, sell or add other match tickets including friendlies and MLS Cup Playoffs.

Last season, Sounders FC season ticket members were given the preference of how they received their season tickets – either by MatchPass or paper tickets. More than 11,500 season ticket members opted for the card. This year, more than 25,000 season ticket members selected MatchPass.Starting in 2014, all season ticket members will receive MatchPass.

“MatchPass offers convenience, flexibility and rewards,” said Sounders FC owner Joe Roth. “The MatchPass program also helps us identify behavior and tendencies in order to better customize promotions and experiences for our fans.”

Sounders FC season ticket members who selected MatchPass are automatically enrolled in the team’s rewards program. MatchPass holders will earn points for regular activities such as arriving early and buying team merchandise or food/beverages at stadium concession stands. MatchPass points will be accrued each time the holders swipe their card.

Fans will be able to redeem their points for the rewards they choose such as access to training sessions, match day sideline passes, opportunities to meet players on the field after matches and additional discounts. Fans will also be able to use MatchPass to redeem team performance promotions like free haircuts at Great Clipswhen the Sounders score three goals or two free tacos at Jack in the Box after a Sounders shutout.

MatchPass can also be utilized as a stadium credit card. Members can transfer cash directly from their bank account to the card and will be eligible for promotional bonus dollars from the team.

For more information visit MatchPass.SoundersFC.com.

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